 | In all markets, gigantic amounts of data are created every month: internal corporate data and general market data. The market data is collected by specialised service providers and offered to companies interested in that data. Mostly as custom market study by order of the client, but also as a series of continuous reports, in which raw data is supplemented by additional content categories. | | The pharmaceutical market is about medicament licensing data, wholesale sales data, pharmacists sales data, prescription medicines data, information on advertising and marketing spendings (Promotional data). This data is gathered either daily, weekly, monthly or quarterly and collected and offered by specialised data providers. They all are important for nationally and globally operating pharmaceutical companies in order to optimise their product portfolio, prepare launches, to accompany the products' life cycles, to plan advertising campaigns and to manage sales and distribution. | | The global market of pharmaceutical marketing data is estimated at an annual 6 billion US dollars. The volume for preparation and analysis of this data within the client's information systems should be estimated at the same level. | To be able to work with market data for the pharmaceutical industry requires specific technological as well as process Know-How. This includes in-depth knowledge of pharmaceutical categories and the rules for continuous updates of data for which no key information is provided. |
|
